4 Business Blogging Misconceptions

Blogging has always been a popular choice when it comes to attracting, engaging, and converting customers online. So, with that in mind, here are some of the most common misconceptions about business blogging and how you will be able to get the most out of your blog. People Will Find My Blog Themselves – You […]

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Email Marketing Tips and Best Practices

With 4.3 billion active email accounts and 91% of users checking their emails every day, email marketing can be one of the most effective methods of delivering a marketing message to your online audience. It’s no wonder that email is one of the most widely adopted marketing channels, but many marketers are still failing to […]

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PPC Advertising for Beginners

Many small to medium businesses may look at the results that can be achieved via Pay Per Click and think that this is only attainable by large companies with budgets for outsourcing this work but the truth is, anyone can use PPC advertising. We are going to take you through the basic steps to get […]

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The Beginner’s Checklist For Promoting Your Business on Social Media

With so many blogs, webinars, and YouTube videos talking about how to increase sales and grow your business online, it can be difficult to know where to start if you are an SME (a small to medium enterprise ranging between 50 and 250 employees, click here for more information) or if you are not familiar […]

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What is Inbound Marketing?

We have all heard about the importance of being online and engaging with your customers. So where does Inbound Marketing come into play and what does it even mean? Inbound Marketing is the use of marketing to bring potential customers to you rather than have your marketing efforts fight for their attention. Sharing is caring […]

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Which Social Media Platform is right for you?

It goes without saying the social media is a hugely popular online pastime with millions of hours spent on social platforms daily. Many businesses use social media to and drive leads and sales; some more successfully than others. But how do you choose which platforms you are going to promote your business on? Well, we […]

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Content Creation

The 5 W’s of Great Content

Whether you are the owner of a large e-commerce website or just a landing page, the importance of good content should never be underestimated. Content is not just the blog posts that you write every fortnight. It is the pictures you post on Facebook, the pages on your website, the bio on your Twitter account […]

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5 Best Practices of Using Social Media to Promote your Business

Using social media to promote your business has become an integral of part of your company’s online success. The below best practices will help ensure that your company uses their online presence effectively.   Set SMART Goals Whether you are looking to drive sales or you simply want to grow your social media presence, SMART […]

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The Business Blogging Cheat Sheet

Blogging can be time-consuming and laborious, trying to come up with something to say and making it read well when you’re not a natural writer, can be tough. This cheat sheet will help you plan your blogs, meaning your time is used more effectively and the writing will be easier, watch out Shakespeare! Understand Your […]

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Key Takeaways from HubSpot’s ‘State of Inbound 2016’

Last month, HubSpot launched their eighth annual report, into the current state of Inbound Marketing in today’s world. This year the report discusses hundreds of statements and statistics from over 4,500 marketers and consumers. Inbound Marketing has grown exceptionally in popularity, with both businesses and customers. The inbound ethos, at its heart, is about being […]

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