It goes without saying the social media is a hugely popular online pastime with millions of hours spent on social platforms daily. Many businesses use social media to and drive leads and sales; some more successfully than others. But how do you choose which platforms you are going to promote your business on? Well, we are going to give you the lowdown on the most popular platforms to help you make that decision.
Facebook – It cannot be denied that Facebook is the largest and most successful platform since its launch in 2004. It is estimated that there are more than one billion active users on Facebook, making it the first social media platform many businesses should consider. The popularity of images, gifs and videos as well as the recent introduction of live streaming and 360 images make Facebook the ultimate all rounder for any business!
This platform seems to get the most engagement towards the end of the week (between Wednesday and Friday from 9am to 7pm) and posts that include images make up the top 93% of engaging posts.
Twitter – This micro blogging site has been phenomenally popular since its inception. The use of hashtagging and people’s ability to have one on one conversations with anyone makes Twitter a very popular choice for many businesses. Twitter is an excellent platform for live, in the moment updates and is ideal for customer service.
Over 80% of tweets with links are retweeted and tweets with hashtags receive twice as much engagement. It is recommended to tweet later in the day, when people are perhaps scrolling through their feed on their journey home from work or otherwise have free time to browse and engage with their feed.
LinkedIn – This professional social platform can sometimes be tricky for businesses to figure out. Many times it is a useful platform for employers and job-seekers to connect, however, it is also where professionals can get industry advice and insights, so consider this when you are posting on LinkedIn.
The best times to post on Linkedin are early morning before work and between 5pm and 6pm in the evenings. You can post content that includes relevant keywords as that will help your business appear in searches on the social platform.
Google+ – For many, Google+ is a ghost town however, more people use it than you might initially think. According to a study carried out on 250,000 adults by GfK MRI, 17.8% reported visiting Google+ at least once in the previous 30 days. GfK MRI also discovered the highest penetration (22.6%) was among 25-43-year-olds. So, how should you be using Google+? The social platform is based on communities or ‘circles’, by finding a ‘circle’ that might be interested in you content, Answering queries, providing links to your resources and sharing your business information can help increase your brand awareness and discover potential customers that might not have found you organically. If you cannot find a potential audience, then this platform might not be for you.
Just like with Twitter, you should include hashtags in your content and post ideally, 2 to 3 times per day. The best times to post on Google+ are between 9 and 11am.
Instagram – With over 200 million users and 60 million images posted per day. Instagram is hugely popular with many businesses, however, because it is image and video based, it lends itself to some industries more so than others. Businesses involved in food, fashion, luxury items and lifestyle will fit in perfectly. Instagram can help give your brand a personality and increase brand awareness. This means that more formal brands can use Instagram to demonstrate their light-hearted, humorous side. This is also the perfect platform for showcasing your latest products.
When using Instagram, you should include ‘@’ to tag other users in your post as well as hashtags to help categorise your posts. The best time to post is between 3-5pm both on weekdays and weekends.
Pinterest – Similarly with Instagram, Pinterest is ideal for businesses involved in the food, lifestyle and fashion industries. Pinterest data has shown that it can also be effective for travel, design, home decor and DIY. Pinterest has 70 million users and compared to other social networks, Pinterest users spend more money. This social network is predominantly women (42%) aged between 18 to 29 (34%).
Users on Pinterest engage with posts by liking and repinning images. The best times to pin are 2-4pm and 8-11pm.
Youtube – This video giant has over 1 billion unique visitors every month with over 6 billion hours of video are watched each month. Youtube can be very useful for businesses to share informative video and commercials for your customers.
Before posting on Youtube, it is important to include links to your other social networks on your channel. When creating a video, it is important to get your viewers attention within the first 15 seconds, include a call-to-action in your video, do you want people to subscribe to your video? or call you for more information? Post videos frequently, try to have specific days that you post videos on.
Snapchat – Over 150 million people now use Snapchat making it the 4th most popular free app on iTunes.
This social network is an excellent way to increase brand awareness and show special content to your customers:
Behind the scene’s – Show your followers a peek at what happens during the production of your products or what your team get up to in the office.
Special access – You can reward your Snapchat followers with access to a special offer before anyone else and show give them a glimpse of you new products before they have been launched.
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