CMA Manitoba Google Analytics Workshop

Welcome to Matthew’s CMA Manitoba “Crash Course in Google Analytics Mastery Workshop” Resource Page. I hope you have found my workshop fun and informative. When the workshop is over I want you to feel inspired and motivated to review what we have learned and to continue on the path to becoming a Google Analytics Master! This page is a list of resources that I have compiled to help you on that journey.

If you have any questions feel free to Contact Me
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Getting Started

Google Analytics Home page: http://www.google.ca/analytics

Google Analytics Glossary: http://support.google.com/googleanalytics/bin/topic.py?hl=en&topic=11285

Google Analytics Getting Started Guide: http://support.google.com/googleanalytics/bin/static.py?hl=en&page=guide.cs&guide=19779

Google Analytics Setup Checklist: http://www.google.com/analytics/learn/setupchecklist.html

 

General Help Resources

Google Analytics Accounts and Profiles Explained: https://developers.google.com/analytics/resources/concepts/gaConceptsAccounts

Google Analytics Cookies Explained: https://developers.google.com/analytics/resources/concepts/gaConceptsCookies

Connecting your Adwords and Google Analytics account: http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033961&topic=1308612&ctx=topic

Connecting your Webmaster Tools Account: http://support.google.com/analytics/bin/answer.py?hl=en&answer=1308621&topic=1308589&ctx=topic

Time on Page Oddities: http://support.google.com/analytics/bin/answer.py?hl=en&answer=1006924

Setting up Goals and Funnels: http://support.google.com/analytics/bin/answer.py?hl=en&answer=1235284

Setting up Ecommerce Tracking: http://support.google.com/analytics/bin/answer.py?hl=en&answer=1009612

Event Tracking: https://support.google.com/analytics/bin/answer.py?hl=en&answer=1033068

Multi-Channel Funnels: http://support.google.com/analytics/bin/answer.py?hl=en&answer=1191180

Why Analytics and Adwords Numbers Sometimes Disagree: http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=63917

Regular Expressions for Google Analytics: http://www.lunametrics.com/regex-book/Regular-Expressions-Google-Analytics.pdf

 

Custom Dashboards

Creating Dashboards: http://support.google.com/analytics/bin/answer.py?hl=en&answer=1068218

Brand Engagement dashboard from State of Search: https://www.google.com/analytics/web/permalink?type=dashboard&uid=pQA656IvQYuhyCBuUbEm4w

Social Media Dashboard from Cutroni.com: http://troni.me/GASocialDash

VP Social Media Performance Dashboard from Avinash Kaushik :https://www.google.com/analytics/web/permalink?type=dashboard&uid=trHJXiKFRpmXaDOdG9UC5Q

 

Advanced Segments

Creating Advanced Segments: http://support.google.com/analytics/bin/answer.py?hl=en&answer=1041510

United States Only: https://www.google.com/analytics/web/permalink?type=advanced_segment&uid=2la7ymh5TvGztFRwD6CxgA

Canada Only: https://www.google.com/analytics/web/permalink?type=advanced_segment&uid=jD378uk1TtCLlnUbTw0jLw

Brand and Direct Traffic Segment from State of Search: https://www.google.com/analytics/web/permalink?type=advanced_segment&uid=okLRjilcTN6MMGjIzd-coQ

Non-flirt Potential Lovers Segment! from Avinash Kaushik  https://www.google.com/analytics/web/permalink?type=advanced_segment&uid=ApX6cmwUSXWDrnNq_t8vLQ

Social Media Traffic Segment from Avinash Kaushik: https://www.google.com/analytics/web/permalink?type=advanced_segment&uid=_Fx4MLuFSb2lzsuJYFY1Lw 

Search Query Length Segment: https://www.google.com/analytics/web/permalink?type=advanced_segment&uid=odxAkrdqT7uOIYYZgcYRcw

Big Spenders Ecommerce Report (>3 products): https://www.google.com/analytics/web/permalink?type=advanced_segment&uid=p6NyHeI9Q_6L5211JlFO-w

High Engagement (>3 Pages): https://www.google.com/analytics/web/permalink?type=advanced_segment&uid=GD4guDydSL2PVJnCO8-jZQ

 

Custom Reports

Creating Custom Reports: http://support.google.com/analytics/bin/answer.py?hl=en&answer=1151300

Page Efficiency Analysis Report from Avinash Kaushik: https://www.google.com/analytics/web/permalink?type=custom_report&uid=YFlzg-qQSqKidxQedAVJDA

Visitor Acquisition Efficiency Analysis Report from Avinash Kaushik: https://www.google.com/analytics/web/permalink?type=custom_report&uid=rH2P3UiwTaKwj5GqzV-ovA

Paid Search Analysis Micro-Ecosystem from Avinash Kaushik : https://www.google.com/analytics/web/permalink?type=custom_report&uid=S1syq0KbTZCJfkrK-YYfmA

Audience report from SEOBook.com: https://www.google.com/analytics/web/permalink?type=custom_report&uid=WwjEHaoRRHG9f0rTtRtcXg

Content Custom Report from SEOBook.com: https://www.google.com/analytics/web/permalink?type=custom_report&uid=VwZYCzlfR7KJIX-dWdYTJQ

Keyword Analysis Custom Report from SEOBook.com: https://www.google.com/analytics/web/permalink?type=custom_report&uid=KisQj0PlRYymBJ_7uo0FHg

Link Analysis Custom Report from SEOBook.com: https://www.google.com/analytics/web/permalink?type=custom_report&uid=_DQ-2ajsSRatoEChMcn0Bg

 

Advanced Configurations

Custom Variables Explained and Examples: https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingCustomVariables

Setting up cross domain tracking: http://support.google.com/analytics/bin/static.py?hl=en&topic=1033979&guide=1034143&page=guide.cs

Tracking Social Love button Interactions (for social plugins report):

https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingSocial

http://www.socialmediaexaminer.com/how-to-track-tweets-facebook-likes-and-more-with-google-analytics/

Tracking Users Logged-in Social Networks: http://www.seomoz.org/blog/visitor-social-network-login-status-google-analytics

Changing the Default 30 Minute Session (Visit) Expiration: https://developers.google.com/analytics/devguides/collection/gajs/methods/gaJSApiBasicConfiguration#_gat.GA_Tracker_._setSessionCookieTimeout

Running Google Analytics on an Intranet:

http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55510

http://blog.nansen.se/2011/10/setting-up-google-analytics-for.html

 

Handy Tools

URL Builder (adds tracking to URLs): http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578

I.P. Range Filter (Google tool to create necessary regular expression): http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55572

Google Analytics Mobile App (Android only at the moment): http://analytics.blogspot.ca/2012/06/data-at-your-fingertips-announcing.html

Excellent Analytics (Import GA data right into MS Excel): http://excellentanalytics.com/

Regular Expression Tester: http://www.regexplanet.com/advanced/java/index.html

 

Recommended Websites and Blogs

Google Analytics Blog: http://analytics.blogspot.ca/

Google Analytics YouTube Channel: http://www.youtube.com/user/googleanalytics

Occam’s Razor by Avinash Kaushik: http://www.kaushik.net/

Advanced Web Metrics by Brian Clifton: http://www.advanced-web-metrics.com/

50 resources for getting the most out of Google Analytics by Kissmetrics: http://blog.kissmetrics.com/50-resources-for-getting-the-most-out-of-google-analytics/

 

Google Analytics Books

There are many out there but not all are up to date.

Advanced Web Metrics with Google Analytics

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity (little out of date but still has some great guidance and concepts)

 

Training and Certification

Google Analytics Individual Qualification: http://www.google.com/analytics/iq.html

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