CMA Manitoba Google Analytics Workshop

Welcome to Matthew’s CMA Manitoba “Crash Course in Google Analytics Mastery Workshop” Resource Page. I hope you have found my workshop fun and informative. When the workshop is over I want you to feel inspired and motivated to review what we have learned and to continue on the path to becoming a Google Analytics Master! This page is a list of resources that I have compiled to help you on that journey.

If you have any questions feel free to Contact Me
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Getting Started

Google Analytics Home page:

Google Analytics Glossary:

Google Analytics Getting Started Guide:

Google Analytics Setup Checklist:


General Help Resources

Google Analytics Accounts and Profiles Explained:

Google Analytics Cookies Explained:

Connecting your Adwords and Google Analytics account:

Connecting your Webmaster Tools Account:

Time on Page Oddities:

Setting up Goals and Funnels:

Setting up Ecommerce Tracking:

Event Tracking:

Multi-Channel Funnels:

Why Analytics and Adwords Numbers Sometimes Disagree:

Regular Expressions for Google Analytics:


Custom Dashboards

Creating Dashboards:

Brand Engagement dashboard from State of Search:

Social Media Dashboard from

VP Social Media Performance Dashboard from Avinash Kaushik :


Advanced Segments

Creating Advanced Segments:

United States Only:

Canada Only:

Brand and Direct Traffic Segment from State of Search:

Non-flirt Potential Lovers Segment! from Avinash Kaushik

Social Media Traffic Segment from Avinash Kaushik: 

Search Query Length Segment:

Big Spenders Ecommerce Report (>3 products):

High Engagement (>3 Pages):


Custom Reports

Creating Custom Reports:

Page Efficiency Analysis Report from Avinash Kaushik:

Visitor Acquisition Efficiency Analysis Report from Avinash Kaushik:

Paid Search Analysis Micro-Ecosystem from Avinash Kaushik :

Audience report from

Content Custom Report from

Keyword Analysis Custom Report from

Link Analysis Custom Report from


Advanced Configurations

Custom Variables Explained and Examples:

Setting up cross domain tracking:

Tracking Social Love button Interactions (for social plugins report):

Tracking Users Logged-in Social Networks:

Changing the Default 30 Minute Session (Visit) Expiration:

Running Google Analytics on an Intranet:


Handy Tools

URL Builder (adds tracking to URLs):

I.P. Range Filter (Google tool to create necessary regular expression):

Google Analytics Mobile App (Android only at the moment):

Excellent Analytics (Import GA data right into MS Excel):

Regular Expression Tester:


Recommended Websites and Blogs

Google Analytics Blog:

Google Analytics YouTube Channel:

Occam’s Razor by Avinash Kaushik:

Advanced Web Metrics by Brian Clifton:

50 resources for getting the most out of Google Analytics by Kissmetrics:


Google Analytics Books

There are many out there but not all are up to date.

Advanced Web Metrics with Google Analytics

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity (little out of date but still has some great guidance and concepts)


Training and Certification

Google Analytics Individual Qualification: