Social Media Marketing

What is Social Media Marketing?

Social Media Marketing Social media refers to online websites and applications that allow two way communication and dialogue around content. Popular examples include Twitter, Facebook, LinkedIn and Google Plus.

Social media has taken the internet by storm over the past few years and it has changed the way we communicate and digest information online. As such businesses and marketers have flocked to social media sites to engage their audience with social media marketing. A genuine and well thought out social media marketing presence can:

  • Increase brand awareness.
  • Drive traffic and leads.
  • Improve customer service.
  • Maintain and bolster your online reputation.
  • Provide you with audience, industry, and competitive intelligence.

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Effective Social Media Marketing

Social Media is all about conversation and engagement; if you want to converse with and engage existing and potential clients, there has never been a better time to develop a Social Media presence. However, if you are looking to apply a traditional advertising model of one way mas marketing to social media then you are likely going to fail spectacularly. Every social media platform has it’s own unique etiquette, language, features and tools that you can learn to leverage to build a network of relevant followers.  Dotdynamic advises you on how to get involved with Social Media and will provide training and assistance in building a Social Media Foundation presence to:

  • Establish a professional social media presence.
  • Increase brand awareness.
  • Effectively market your content.
  • Drive traffic to your website.
  • Grow your business and prospect network.
  • Streamline your social media efforts.

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