About Dotdynamic – Digital Marketing Company Winnipeg
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About Us

Dotdynamic is an Irish digital marketing agency that is passionate about helping companies achieve transformative growth through inbound marketing and technology. Our team of inbound marketing experts drive traffic, leads, and sales for companies that want to grow their business by using clear, innovative, results-driven strategy.

As a results-focused digital marketing agency, Dotdynamic’s expert team provides a full range of cutting-edge online marketing services to drive more online revenue for your business.

Servicing clients in Ireland, the UK, and Canada, we have extensive experience in digital marketing in both the European and North American markets.

Our Story

Dotdynamic was established in Canada in 2008 by Irish digital marketing expert Matthew Shepherd. An expert in search engine optimisation, pay per click advertising, social media marketing, web analytics, website conversion optimisation, and marketing automation, Matthew previously held the position of Online Marketing Manager at a Canadian national online marketing agency before setting up Dotdynamic.

In October 2015, the company relocated to Ireland, where Matthew has carefully assembled a team of highly passionate and experienced digital marketing professionals.

Our Values

Our core values underpin how we work and why we do what we do. This is the essence of how get results for our clients.

We are driven to win

We are driven to achieve and to deliver results. We always want to do better and always want to win.

We have a can-do attitude
At our core we are problem solvers – together we can solve any problem. We get things done and love doing it.

We are reliable
We are accountable to our clients and each other. Everyone knows they can count on us to get things done, to follow through, deliver on time, and get results.

We are committed to quality
We take pride in our work and strive to make everything we touch great. We strive to make the internet a better place, we do not add to the noise and clutter already there. Attention to details, big and small, is what sets our work apart.

We continually learn and improve
We always want to do our best work for ourselves and for our clients. We know we must keep questioning, keep learning, keep adapting, and keep pushing ourselves to achieve bigger and better things for ourselves and our clients.

Our Team


Matthew Shepherd

Managing Director

Matthew is Dotdynamic’s founder and managing director. With more than 13 years of experience in the online marketing industry, in both North America and Europe, Matthew loves all forms of technology and online marketing.

A solver of puzzles, online and offline, Matthew prides himself on helping businesses succeed and passing on online marketing knowledge along the way. He’s seriously passionate about SEO and marketing automation, and optimising and automating all the things!

When he’s not optimising and running a business, Matthew can be found hanging out with his family and generally nerding out over coding, home tech projects, and sci-fi films.

Eleanor McGleenan

Eleanor McGleenan

Digital Marketing Coordinator

Eleanor is the Digital Marketing Coordinator at Dotdynamic and loves working on all things marketing. With a Bachelors Degree in Business and Digital Marketing and a background as a Paid Media Specialist, Eleanor is passionate about online advertising and helping businesses achieve the maximum return on their ad spend.

Now, as the Marketing Coordinator, Eleanor works as the liaison between our clients and our team, keeping everyone on the same page and on track to meet and beat growth goals. Eleanor is also the co-host of Growth Marketing for Humans, a podcast produced by Dotdynamic. Outside of work, Eleanor is a doting “cat-mom” to Alfie, a black British Shorthair.


Andrew McCosker

SEO Associate

Having graduated from Griffith College Dublin with a Diploma in Digital Communications for Business, Andrew ventured into the Start-up community specialising in market research, website development and blogging.

Since then he has gained 5 years’ experience in the online travel and hospitality digital marketing sector, and now is broadening his digital client industry reach at Dotdynamic as SEO Associate. Andrew is passionate about all things SEO, especially getting Dotdynamic’s clients that page 1 position for the many SERP feature opportunities there are to attain it! In his free time, he likes playing Irish jigs and reels on the mandolin and gardening green things.


Mark Lynch

Inbound Marketing Specialist

Whilst studying digital marketing in college, Mark earned a coveted marketing internship with Horse Racing Ireland where he could develop vital knowledge and skills which he uses on a daily basis today.

Mark is passionate about the inbound methodology and continues to research new techniques and approaches to drive valuable business growth to his clients.

Mark spends most of his days diving into client HubSpot portals looking for new techniques to optimise current inbound marketing efforts as well as identifying new opportunities for his clients to continue growing.

Outside of the work environment, Mark is an avid sports enthusiast. It doesn’t matter if it’s played with a ball, requires a four-legged partner, or uses horsepower of another nature. If it’s competitive he’s interested.


Sinead McCarthy

Junior Marketing Associate

Graduating from IT Sligo with a masters degree in marketing in 2018, Sinead is one of Dotdynamic’s newest team members! Having based her Masters dissertation on social media marketing and with a background in freelance social media, Sinead loves to ensure that Dotdynamic’s social media content is fresh and updated daily.

When she’s not creating content, Sinead loves adding her creativity to projects and designing assets for marketing campaigns. In her free time, Sinead can be found making numerous cups of tea, chatting endlessly and having loud singalongs to golden oldies!


Our Services

Inbound Marketing
Pay-per-click (PPC) Advertising
Search Engine Optimisation (SEO)
Digital Marketing Strategy