Matthew Shepherd, Author at Dotdynamic Canada
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Author: Matthew Shepherd

Ad Customizers in Google AdWords are nothing new, they have been around c. 2014 and can be used to dynamically insert relevant information into ads based on audience attributes, such as search keywords, location, search date, browsing device etc. Typically, these are used to insert...

UPDATE: In January 2018 Hubspot updated their approach to canonicals and now provide users with some control over canonical URLs for blog pages and blog listing pages (I'd still like more granular control over topic/tag page canonicals): https://www.hubspot.com/product-updates/edit-the-canonical-url-of-a-page If you or your clients use the Hubspot...

TL;DR - Skip to The Hack Why Hack Moz's Competitive Link Finder? I love the Moz Competitive Link Finder! What a fantastic and simple tool to find where competitor's link profiles intersect. Why would you want this information? For quick and easy link building and outreach opportunities of course! Seek out high...