Digital Marketing Blog – Dotdynamic
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  • Social media has always been a popular marketing channel for businesses. Not only because it’s inexpensive and easy to use but because it allows companies to develop a o

  • Google Ads can be a powerful tool that allows you to generate sales and quality leads. There are many features and settings available to you to customize your targeting so you

  • Every year HubSpot’s Inbound conference announces the latest news from the marketing automation and CRM company, and this year was no different. This year, through their lates

  • For many business owners and marketers, it is important to generate high-quality leads while removing wasteful spend in the process. Pay per click platforms, such as Google Ad

  • HubSpot’s Growth Platform allows you to evaluate and measure your overall marketing and sales effort through its built-in reporting features and reporting add-ons. Marketing a

  • As part of our Lead Generation series, we are covering some different approaches on our podcast “Growth Marketing for Humans”. This month we spoke to Matthew Shepherd, Managin

  • Lead generation is an important part of your marketing and sales strategy to help grow your business. Focusing on lead gen can attract more relevant traffic to your website an

  • Lead Generation is defined by HubSpot as “the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company’s p

  • What Is Lead Generation? Hubspot defines lead generation as “the process of attracting and converting strangers and prospects into someone who has indicated interest in your c

  • Paid Advertising is an integral part of any marketing campaign. It offers you specific and granular targeting, measurable results, quick turnaround and provides you with an ac

  • If you’re reading this blog post, it’s safe to assume that you’re researching different free CRM software options to find the one that will fit your business’ needs. You want

  • Whether your business is already using HubSpot or you’re considering signing up, working with a Hubspot Partner might be something you want to explore and could help you

  • How you market your business can determine how successful it will be and the difference it can make to those who need it. But using the right Customer Relationship Management

  • If you are using the inbound marketing methodology in your daily marketing efforts, then you know that it‘s important for the inbound flywheel to spin without friction. You wa

  • Ad Customizers in Google AdWords are nothing new, they have been around c. 2014 and can be used to dynamically insert relevant information into ads based on audience attribute

  • If you read our recent post on 2018 digital marketing trends, then you will already be familiar with the term ‘influencer’. Influencer marketing has grown in the last number o

  • If you’ve found our site, chances are you’re looking for the help of a digital marketing agency. Here at Dotdynamic, we understand that outsourcing your company’s marketing to

  •   It’s the start of the year and with that comes the hard task of planning for the months ahead, where are you going to focus your marketing efforts? What’s going to be p

  • Blogging has always been a popular choice when it comes to attracting, engaging, and converting customers online. So, with that in mind, here are some of the most common misco

  • With 4.3 billion active email accounts and 91% of users checking their emails every day, email marketing can be one of the most effective methods of delivering a marketing mes

  • Many small to medium businesses may look at the results that can be achieved via Pay Per Click and think that this is only attainable by large companies with budgets for outso

  • With so many blogs, webinars, and YouTube videos talking about how to increase sales and grow your business online, it can be difficult to know where to start if you are an SM

  • We have all heard about the importance of being online and engaging with your customers. So where does Inbound Marketing come into play and what does it even mean? Inbound Mar

  • It goes without saying the social media is a hugely popular online pastime with millions of hours spent on social platforms daily. Many businesses use social media to and driv

  • Whether you are the owner of a large e-commerce website or just a landing page, the importance of good content should never be underestimated. Content is not just the blog pos

  • Using social media to promote your business has become an integral of part of your company’s online success. The below best practices will help ensure that your company uses t

  • Blogging can be time-consuming and laborious, trying to come up with something to say and making it read well when you’re not a natural writer, can be tough. This cheat sheet

  • Last month, HubSpot launched their eighth annual report, into the current state of Inbound Marketing in today’s world. This year the report discusses hundreds of statements an

  • UPDATE: In January 2018 Hubspot updated their approach to canonicals and now provide users with some control over canonical URLs for blog pages and blog listing pages (I’

  • This morning I read a great post by Jon Cooper over on the PointBlankSEO blog on how to prioritize link opportunities in Excel based on competitor's link profiles. Jon has lai

  • TL;DR – Skip to The Hack Why Hack Moz’s Competitive Link Finder? I love the Moz Competitive Link Finder! What a fantastic and simple tool to find where competitor&