Matthew Shepherd, Author at Dotdynamic Canada
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Author: Matthew Shepherd

Matthew Shepherd
matthew@dotdynamic.ie

Matthew is Dotdynamic's founder and managing director. With more than 13 years of experience in the online marketing industry, in both North America and Europe, Matthew loves all forms of technology and online marketing. A solver of puzzles, online and offline, Matthew prides himself on helping businesses succeed and passing on online marketing knowledge along the way. He's seriously passionate about SEO and marketing automation, and optimising and automating all the things! When he's not optimising and running a business, Matthew can be found hanging out with his family and generally nerding out over coding, home tech projects, and sci-fi films.

As part of our Lead Generation series, we are covering some different approaches on our podcast “Growth Marketing for Humans”. This month we spoke to Matthew Shepherd, Managing Director of Dotdynamic about some SEO strategies that will help your lead generation and get your business...

Ad Customizers in Google AdWords are nothing new, they have been around c. 2014 and can be used to dynamically insert relevant information into ads based on audience attributes, such as search keywords, location, search date, browsing device etc. Typically, these are used to insert...

UPDATE: In January 2018 Hubspot updated their approach to canonicals and now provide users with some control over canonical URLs for blog pages and blog listing pages (I'd still like more granular control over topic/tag page canonicals): https://www.hubspot.com/product-updates/edit-the-canonical-url-of-a-page If you or your clients use the Hubspot...

TL;DR - Skip to The Hack Why Hack Moz's Competitive Link Finder? I love the Moz Competitive Link Finder! What a fantastic and simple tool to find where competitor's link profiles intersect. Why would you want this information? For quick and easy link building and outreach opportunities of course! Seek out high...