Inbound Marketing Archives - Dotdynamic Canada
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Inbound Marketing

Lead Generation is defined by HubSpot as “the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company's product or service”. Companies use lead generation strategies for many reasons, from increasing sales and revenue to increased website...

What Is Lead Generation? Hubspot defines lead generation as “the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.”  Lead generation occurs after you’ve attracted a prospect and are ready to turn those prospects into...

How you market your business can determine how successful it will be and the difference it can make to those who need it. But using the right Customer Relationship Management tool (CRM) can help you flip the everyday marketing approach of attracting many prospects and...

If you read our recent post on 2018 digital marketing trends, then you will already be familiar with the term ‘influencer’. Influencer marketing has grown in the last number of years, which is no surprise since we’re spending more time online daily. What is an influencer? In...

If you’ve found our site, chances are you’re looking for the help of a digital marketing agency. Here at Dotdynamic, we understand that outsourcing your company’s marketing to an agency is a huge decision that can raise a lot of questions and concerns. That is...

  It’s the start of the year and with that comes the hard task of planning for the months ahead, where are you going to focus your marketing efforts? What’s going to be popular this year and what will make the biggest impression? To save you...