Search Engine Marketing Archives - Dotdynamic Canada
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Search Engine Marketing

As part of our Lead Generation series, we are covering some different approaches on our podcast “Growth Marketing for Humans”. This month we spoke to Matthew Shepherd, Managing Director of Dotdynamic about some SEO strategies that will help your lead generation and get your business...

What Is Lead Generation? Hubspot defines lead generation as “the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.”  Lead generation occurs after you’ve attracted a prospect and are ready to turn those prospects into...

  It’s the start of the year and with that comes the hard task of planning for the months ahead, where are you going to focus your marketing efforts? What’s going to be popular this year and what will make the biggest impression? To save you...

Many small to medium businesses may look at the results that can be achieved via Pay Per Click and think that this is only attainable by large companies with budgets for outsourcing this work but the truth is, anyone can use PPC advertising. We are...