Utilize Google Analytics for Lead GenerationGoogle Analytics provides key areas that will help you reach your goals
- Monitor Visitor Activity
- Understand User Flow
- Mobile Users Vs. Desktop
- Locate Bounce Pages
- Campaign Tracking
- Landing Page
Monitor Visitor ActivityMonitoring visitor activity is a useful aspect of Google Analytics as it provides information on how users interact with your website. When aiming to understand visitor activity you need to review certain metrics to get the full picture.
- Average Session Duration on Google Analytics is how much time on average a visitor spends on your website
- Bounce Rate is the percentage of visitors who navigate off your website after viewing only one page
- % Exit is the number of exits divided by the number of page views for the page or set of pages. This metric indicates how often a visitor exits a page
- Conversions Rate is calculated as the number of conversions divided by the sessions times 100. Tacking conversion rate tells you how well your account is performing in specific areas.