HubSpot and Paid Marketing Integration Benefits
Paid Advertising is an integral part of any marketing campaign. It offers you specific and granular targeting, measurable results, quick turnaround and provides you with an actionable way to broadcast your brand and message on multiple platforms. Optimizing your paid campaign performance will give you the crucial information needed to yield better results and get a more favourable return on investment (ROI). Connecting your paid advertising platforms to HubSpot will allow you to analyze, track and report your paid marketing efforts. Understanding your customers by gathering holistic data and targeting your buyer personas more efficiently by utilizing HubSpot’s CRM.
HubSpot offers many paid marketing benefits to help you manage your ROI, campaign analysis and lead nurturing:
- Retargeting Lists With HubSpot
- Adroll Integrations
- Social Media Leads Generation
- Focusing on ROI (Not Just ROAS)
- Daily Paid Campaign Analysis
Retargeting Lists With HubSpot
Retargeting is a marketing strategy that allows you to put you back in front of bounced traffic. This method of paid advertising is crucial to marketers that want to help those in the consideration phase to convert. For better results on your retargeting campaigns, you should have a good knowledge of your audience and who you are targeting. When you are getting high traffic volume, and you have proper tracking in place, you can use audience segmentation to reengage with the right audience members at the right time.
Using HubSpot’s Paid ads tool you get valuable insights into who you are targeting, and you can track each touchpoint the user makes on the buyer’s journey. HubSpot also records these customers in a contact list where you can get an overview of campaign performance.
Adroll is an ad platform that specializes in retargeting and allows you to reach customers on any device at any time with access to more than 500 ad exchanges. This platform even gives you expert targeting, maximum reach and flexible segmentation. Using Adroll is an excellent way to bolster your paid campaigns. Still, it is essential to pass the collected information to your CRM seamlessly for a clear understanding of your paid marketing performance.
By using Adroll HubSpot integration, you can place your Adroll pixel on the site and sync your static HubSpot email lists directly into Adroll to convert your contact lists into a retargeting audience. For this to work, you are required to have a HubSpot Paid Marketing paid account, and you need to have a minimum of 100 unique contact emails.
Social Media Leads Generation
Social media is an essential part of your marketing strategies. These platforms allow you to connect with your audience, increase brand awareness and generate more leads. It is vital to have a trustworthy, versatile and powerful CRM to manage the leads entering and the customers exiting your funnel.
Avoid lead drop-offs by integrating Facebook and LinkedIn ads with HubSpot’s Paid Ads tool. Leads can seamlessly transfer their information from prefilled forms to your CRM with a touch of a button. This information is populated in HubSpot and allows you to guide them through the buyer’s journey.
Using this process, you can receive more leads at a lower cost per lead. It is important to refine your social media targeting when using this process so you can gather the most relevant leads possible. Stick to your buyer personas, and now your audience and lead form will help you improve your marketing campaigns.
Focusing on ROI (Not Just ROAS)
ROAS or Return on ad spend is an important metric when it comes to your paid campaigns. It allows you to see the effectiveness of specific campaigns. This metric will answer questions like; is this campaign wasting money? Or to discover if targeting changes are working.
Although the importance of ROAS is undeniable, it is also essential to use ROI to calculate overall profitability and understand the impact your PPC investment has on your bottom line.
The lifecycle reporting feature in HubSpot’s Paid Ads Tools allows you to track the journey a user takes from each step of the sales funnel. On HubSpot, you can combine lifecycle reporting with your paid marketing efforts and see how your PPC campaigns affect the buyer’s journey. Tracking the effectiveness of your PPC campaigns will give you an insight into how your investment can affect your ROI.
Daily Paid Campaign Analysis
Performing checks on your paid marketing efforts can be a cumbersome and time-consuming task, but it is really important as it gives you the insight needed to optimize and strengthen your overall marketing campaigns. Using HubSpot’s Growth Platform provides marketers with a single place to analyze your PPC performance.
HubSpot provides you with a quick and easy way to perform checks on your paid advertisements without having to log in to multiple ad platforms. Although this will not allow you to gather the same insights as Google ads, Facebook and LinkedIn, you will be able to gather a quick insight into how your key performance indicators (KPIs) are performing.
Hopefully, this post has helped clear up any last concerns you had on the benefits of Hubspot integrations with paid marketing, but if you still have questions or would like to find out more information on any of our services, contact us today.