A good Digital Marketing Strategy brings together all your online marketing tactics in a highly organised, targeted and measurable way. Put simply, a digital marketing strategy is your online marketing roadmap. It is the best way to achieve your business objectives online and provide a positive return on investment.
Tactics such as SEO, paid advertising, social media, content marketing, and email marketing can all be very effective at driving traffic and generating conversions, but without a digital marketing strategy to guide the targeting, objectives, and implementation of such tactics, your online marketing efforts are much more reactive, disconnected, and less effective.
First, we examine:
Armed with this knowledge, we then devise a combination of the following:
Dotdynamic brings us results. Matthew and his team were the 6th web marketing service we called on in 15 years. Dotdynamic is by far the best, most focused, most results-oriented and most successful of all. We are still growing. Dotdynamic is an essential part of our team of smart, effective people.
Roadtrips have been working with Dotdynamic for more than two years, and in that time they have become a vital partner. They have overseen drastic improvement in our organic search rankings, implemented new online paid strategies resulting in new sources of leads, and implemented HubSpot’s inbound marketing & sales software seamlessly and successfully providing us with extra layers of lead nurturing, intelligence, and conversions.
They are very quick to understand our unique business needs, can explain technical issues concisely for non-technical people, are extremely responsive and thorough, and proactively propose new marketing initiatives. In short, I don’t know what we would do without them!