Forget about forcing your marketing message on customers who may or may not be relevant; our approach aims to deliver the right content, in the right format, to the right person, at the right time. The result is happier customers who are quick to convert interest into sales.
Dotdynamic uses a system of digital marketing called Inbound Marketing, which attracts customers with relevant and helpful content and information. Traditional marketing typically interrupts your customer; instead, inbound marketing provides your customers with useful information when they want it. This is done through a combination of content marketing, email marketing and social media marketing.
At Dotdynamic, we take the time to understand your customer before formulating and implementing your inbound marketing strategy. We begin by analysing your existing customers and their needs, which will help inform what pieces of content need to be created and how best customers can be nurtured down the sales funnel.
We also take the time to fully understand how your sales process works so we can ensure your new inbound marketing platform integrates seamlessly with your existing workflows. We then assist with the initial set up and create any landing pages, emails and workflows that are required. Finally, we ensure that your team gets the required training to help them make the most out of this great tool.
Dotdynamic is a Platinum Tier HubSpot partner, a powerful marketing personalisation and automation tool.