Pay Per Click (PPC) advertising delivers highly targeted ads to potential customers at every stage of the customer journey. The aim is to deliver the right ad at the right time. PPC advertising is most commonly associated with Google AdWords or Bing Ads, but includes other paid social advertising platforms as well as programmatic advertising and digital media buying platforms. Put simply, if you want to get in front of the right potential customers quickly and cost-effectively, you cannot afford to ignore PPC advertising.
Dotdynamic brings us results. Matthew and his team were the 6th web marketing service we called on in 15 years. Dotdynamic is by far the best, most focused, most results-oriented and most successful of all. We are still growing. Dotdynamic is an essential part of our team of smart, effective people.
Roadtrips have been working with Dotdynamic for more than two years, and in that time they have become a vital partner. They have overseen drastic improvement in our organic search rankings, implemented new online paid strategies resulting in new sources of leads, and implemented HubSpot’s inbound marketing & sales software seamlessly and successfully providing us with extra layers of lead nurturing, intelligence, and conversions.
They are very quick to understand our unique business needs, can explain technical issues concisely for non-technical people, are extremely responsive and thorough, and proactively propose new marketing initiatives. In short, I don’t know what we would do without them!