Pay Per Click (PPC) advertising delivers highly targeted ads to potential customers at every stage of the customer journey. The aim is to deliver the right ad at the right time. PPC advertising is most commonly associated with Google AdWords or Bing Ads, but includes other paid social advertising platforms as well as programmatic advertising and digital media buying platforms. Put simply, if you want to get in front of the right potential customers quickly and cost-effectively, you cannot afford to ignore PPC advertising.
At Dotdynamic, we take the time to understand your business and your aims before establishing a PPC advertising strategy. We then constantly monitor the strategy, and aim to tweak and evolve your approach quickly and effectively to ensure you get the very best results for your budget.
During our first consultation, your dedicated account manager gets to know your business, your aims and your approach. From there, we research your audience, how and where they search online, and what they search for at every stage of their customer journey. Armed with this knowledge, we then build a PPC campaign to show your audience relevant and compelling ads to drive visitation and conversions on your site at a cost that make sense for your business.
Once live, our PPC team constantly tests and evolves the account to achieve the best performance and return on investment possible within your budget. We work with you throughout the campaign to make sure your campaign delivers the results you want.